Median selling time is currently 39 days” (REINZ, 2011).

Do all houses sell within this time frame?

           

NO. According to recent statistics, there are approximately 13,000 houses listed for sale in Auckland. However, sales for the same period were running at slightly under 1,591 per month. Clearly most houses are not selling within 39 days. Our experience shows that those that haven't have probably missed the boat.

So what's the secret to achieving a great result within 4 - 5 weeks or less?

It’s simple really: all great outcomes result from great preparation. Let's face it: you're going to have some competition when you sell, so you want to make sure you create a value perception around your home to get onto the buyer's shopping list. That requires developing a sales strategy so that you don't find yourself in the 75% of homes that aren't selling within 39 days.

We take the time to get the right plan in place before the first buyer even steps through your front door. Simply putting your home on the market and hoping for the best isn't a strategy to get the best outcome. We cringe when we hear that some agents advise vendors to "try it for a couple of weeks and see what happens". All they really want to do is to get a foot in the door. No plan, no strategy: the results can be dire and two weeks down the track you're stuck with an agent you probably no longer want.

We'll take nothing for granted. We understand you'll want the absolute best result. And so do we.
We're used to that and we put the pressure on ourselves to deliver. We appreciate that it can be daunting making the decision to go out into the marketplace, so you'll want to make sure that you're working with a team that know what they're doing. It's critical that you have a deliberate, well-executed campaign in place so that your home sits centre-stage, so that there's urgency and competition over the entire selling process and you create a good measure of market-hype, right from day one.

There's no room for laziness or complacency. There's no room for any agent taking on your home and hiding behind a big brand to do the job and leaving it to chance. We've developed a 5 step proven strategy to ensure your home sells within the optimum time and for the optimum price. This has nothing to do with merely becoming a 'listing' in a big branch office or franchise.

It has EVERYTHING to do with marketing your property as an individual project; it's about us understanding what the buyer's profile might look like so that we target our marketing to the right audience. Implementing a well-structured, well-planned launch onto the market will be critical to a successful outcome.

Our clients tell us they love the way our marketing sets their property apart from the rest. In fact, clients tells us they find our clean, uncluttered brand classy and different which means their home can really stand out. That's because we've worked hard to make sure the attention is on celebrating all the good points about your property.

Our philosophy is to add value to your selling process. Our selling strategies set us apart and this has enabled many of our clients to achieve more than they thought possible. There are five critical steps you need to take to ensure your house sells within the optimum time and for the optimum price.

Talk to us about our proven 5 step strategy.

Big or Boutique?

To some, boutique simply means small.
To us, it's about sharper focus, energetic independence and partnering with our clients to achieve the outcomes they require.
In some areas of life size does matter, but selling real estate isn't one of them. We're not the biggest agency and we're not trying to be. We're not about sheer volume, and taking a shotgun approach.

OUR FOCUS is something fundamentally different: personal service, direct accountability, and availability. Quality over quantity.

Boutique means having the agility and ability to adapt to new situations and not being shackled by big company policies.

Boutique means valuing each interaction, and bending over backwards to make sure you come back to us next time, not just stay with us this time.

Boutique means we understand your property needs are individual and different from other clients.

Boutique means knowing exactly who will be handling the sale of your home, conducting inspections, speaking with buyers and liaising with you. We think there should be no tolerance for the out-dated approach of placing your valuable asset into a miscellaneously skilled pool of agents you may never have met, hoping they'll get the best outcome for you.

The 'mass agents' approach presumes your home is the same as someone else's and that your needs are the same too! What sort of service is that?

Boutique means talking to the people who have a working knowledge of you and your home. It may seem obvious, but often clients tell us they've gone with a well-known brand, only to be disappointed with an individual agent. We value each interaction, and because we want you to come back next time you can bet we'll be bending over backwards to deliver outstanding results and remarkable service. When you're dealing with us, you'll know exactly who will be handling every element of your sale from the moment your first add appears to the day we pass over the keys. You'll also know who'll be conducting inspections. Because we understand the importance of being accessible and approachable you won't be talking to show ponies or prima donnas, their PA or the cast of thousands who most likely have little or no working knowledge of your home. And so you're never left wondering, you'll always receive prompt and honest feedback so that you're fully informed right through (we're huge on communication and honesty). This is definitely the time you want a full time professional on your team. When you list with Champion we feel the weight of responsibility to perform at our best and we'll leave no stone unturned in search of the best buyer for your home.

We LISTEN FIRST, take time to understand YOUR NEEDS, and then walk with you through the real estate process. We are focused and immensely proud of what we do. We're not trapped by rigid company policies: you won't be either.

Quite simply, our clients LOVE what we do, and the way we do it.

Our repeat and referred business is testament to that. The real estate industry is sophisticated and demanding. Is your agent?

Click here to find out what our clients say about us.

I’ve been told by one agent that their company had all the buyers.

Do agents own buyers?

YES, its true. There are thousands of buyers locked in a back room at someone's real estate office, waiting to be released each Saturday onto the open home circuit. When you think about it like that you can see the ridiculousness of that suggestion, but often vendors tell us that’s what they've been told. We think that shows a considerable underestimation of buyers: we know they're savvy, dynamic, and have free access to market information. This is truer than ever in the internet-driven world.

In a nutshell, buyers aren't under contractual obligation to agents or agencies. It's important to know your market, but it's more important to have the right team and strategy to lead those buyers to your home, rather than simply listing it and hoping for the best.

At the end of the day, we also know that the right agent will sell your home not the World Wide Web. We know some agencies entice sellers with the prospect of their big brand website attracting buyers from distant places around the globe, suggesting they'll pay incredible prices for property here, sight unseen. The point is, (and we know from years of successful campaigns) that if a property is well marketed, both local and any genuine overseas buyers will find it. You can see for yourself by accessing the sophisticated, state-of-the-art website www.realestate.co.nz - anyone in the world Googling property in Auckland and its environs will find this link and, if not at the top of the list, will probably link into the first three in the search.

Companies touting for business and leveraging on their access to offshore buyers, probably omit a couple of vital pieces of information in their conversation with you. Experience tells us that most buyers for local property actually live in and around the area. Secondly, it's a rare occasion (and something you wouldn't build your marketing campaign around) that any well-healed out-of-town or offshore buyer would invest $thousands or $millions without actually taking time to connect with the local market they are buying in. The likely scenario would be that they would take a short stay in the local area or make several visits over time to understand the marketplace first. Surely, that would be a prudent move. Wouldn't you do the same?

We're FOCUSED on creating a value perception around your home: that's the only thing that will motivate a buyer to want to inspect it. Get that right, and the buyers will come. When that happens, make sure you've got the right team with the right skills to get the deal done.

Will it cost more to sell our house with Champion?

The market is competitive, and we want your business. It costs no more to get carefully crafted words, the right imagery, a tight team to guide you through the selling experience, and ultimately, to the right buyer. We're proud of the fact that Champion Realty properties attract attention and better still, we love seeing the outstanding results it brings to our vendors.

It does take skill, energy, and complete dedication to gold-star standard service.
That's the CHAMPION difference. Can you afford a dress rehearsal with someone else?

Do you only sell expensive, high-end houses / one sector of the market?

We're boutique in our approach but our philosophy is the same for every home: delivering consistent, gold star standard service and innovative marketing solutions for our clients.

In the same week recently, Champion sold a $400,000 home in Pakuranga, a $750,000 family home in Cockle Bay, a $1.5m waterfront apartment in Farm Cove, and a $2.9m lifestyle holding in Clevedon. The marketing programmes were different for each, but thoughtful planning and attention to detail were key across the board. In this industry, you've got to be able to deal with people selling a $500,000 home or a $5m home. We know the huge importance of working with buyers and the impact that has on your campaign being a success or otherwise.

Buyers are driven by their interest in a property - we understand that. It would be natural to think then, that any agent could do the job if the buyer was that interested. You would be surprised at the impact the rapport between the buyer and the agent actually has. The agent will at some point be face-to-face, negotiating with these buyers and they will either develop a rapport or not. Often, buyers find this a stressful time and managing the ups and downs is quite an art. Building a connection is more likely with someone you can trust, who is knowledgeable and enthusiastic and approachable. When the buyer has trust in the agent and their professional ability, they are far more willing and confident to 'put their best $ foot forward'. It's a fact.

There is a real skill in making this connection with buyers. The Champion team draws on broad skills, knowledge and expertise and clicks very well with executive families and go-getters keen to live in our fantastic part of the world. We're proud of the difference we can make and we know this can be a huge advantage for vendors who choose to work with us.

Champion’s focus is on celebrating the best features of your home to get the best result. It's about making sure YOUR home stands out from the crowd and gets maximum exposure and interest from the target market.

Call us now and lets talk about how we can help you